Ireland's Road Safety Authority (RSA) is using rally for road 
safety, with of safety films based on rally, with 3 top Irish drivers - Aaron MacHale, Toni Kelly and Craig Breen.
It's part of the RSA's drive on young driver safety. All over the world, drivers betwen 18-24 are most at risk.
The mini-campaign points out the differences between everyday motoring and the preparation and use of rally cars, plus the training of rally drivers and the protection they use.
The idea is to "Keep the Race in its Place" - making young motorists in particular aware of the dangers of speed and reckless driving. The underlying message: f you are going to drive fast, do it in a controlled environment like rally.
There are several benefits for the sport: positioning rally as a responsible contributor to society, bringing it into the public mainstream, making young people aware of rally and perhaps attracting them to the sport as competitors or volunteers. But most of all, it may help change attitudes and prevent unnecessary deaths and injuries.
The series was made with the help of Motorsport Ireland.
Links to videos...
Keep The Race in its Place 1 - The Car
Keep The Race in its Place 2 - The Rally
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